Importance of Google Page Rank in SEO

Google Page Rank is a link analyses algorithm which is vital in SEO (search engine optimization.)  It is used by the Google web search engine to gauge relevance, popularity and importance to target markets.  SEO experts understand the necessity of having a high Google page ranking and use high quality content and use of keywords to create an easily identifiable website for web crawlers.  Page rank and SEO run hand-in-hand to optimize a websites visibility, thus giving the opportunity of higher revenue to the website itself.

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 Visibility

Making a website visible is a vital part of Google Page Rank. Using keywords and categories increases visibility. Social media such as Facebook, twitter, blogs and Google Plus help with visibility and link creation; the more popular that a website is in social media will help to increase a websites traffic.

Links

Backlinks (better known as Inbound links), Internal links, External links, No follow links, Do follow links are all necessary in page ranking.  Reputable sources linked to a website increase web crawlers visibility of your website. Links to webpages that have been affected by spam will have a huge impact on page ranking.

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 Lack of spam

Spam in the use of bulk advertising at no cost to the sender. Spamdexing modifies HTML pages in hopes of receiving higher page rating for specific websites. Any spam action on your website can unfortunately make your website to no longer be shown in results on Google.com.  Constant monitoring for spam is necessary to keep a good page rank. Unfortunately academic search engines are not able to identify spam as of yet, so links to academic websites must be monitored for spam as well.

Re-evaluation by Google

Google re-evaluates websites between three and four times a year to adjust page ranking, so being current and relevant is absolutely necessary. Re-evaluation is based on relevance, popularity and web crawler’s ability to perform its function.

 Web Crawlers

Web crawlers search out relevant and popular websites using the link analysis. Popularity increases with the relevance to the specific category of the website. Web crawlers, also known as ants, web spiders and auto-indexers are computer programs that wander the internet searching relevancy of sites in regards to the link analysis algorithm. There are many types of web crawlers that employed in Google Page Rank.  Focused crawling, restricting followed links (seek out only HTML pages and not MIME types,) URL normalization, path ascending crawling and academic focused crawlers are only a few types of web crawlers and each type has its own policies and parameters to guide them.

Popularity, relevance and SEO using keywords are vital parts of Google Page Ranking.  Without a high ranking, a website will not receive the traffic that is necessary to increase revenue in the online world.  With on-line only companies, Google page ranking should be their utmost priority.  Without the proper amount of traffic a companies’ ROI (return on investment) can dwindle.  Google page ranking is an identifier in issues with proper marketing and visibility of a website or brand.

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