What is considered to be the fastest growing website even since Internet made its way in our lives, Pinterest is an image-driven social media platform that promises great many benefits for digital marketers looking to leverage its features. You can use Pinterest to drive heavy traffic towards your website, and if used correctly, it might just become your biggest source of traffic.
While Facebook and Twitter have brought a sort of revolution in the way marketers promoted their services and brands on the web, Pinterest has quietly entered the fray and added a whole new dimension to the exercise of digital marketing. And if you are one of those looking to get the best out of Pinterest, there are a number of tips to pay some heed to:
Make Sure the Anchor Test Stands Out Before You Pin an Image
To begin with, there has to be a piece of text to the image you are posting on Pinterest. Only then the search engines will be able to identify what the picture is all about. And you do not have to worry about writing a vocabulary rich description either – since it only has to describe the image. it also helps you when someone is looking for an image on Pinterest by typing in a query in the search bar.
Build Your Network
That holds true everywhere, and Pinterest is no different. You have to grow your network on Pinterest as much as you can if you wish people to see your posts. There has to be a circle which can further share your posts and make them reach more people. And you can use your accounts on Facebook and Twitter to look for friends or network on Pinterest.
Look for the Relevant Boards that You Can Follow
It all boils down to the Pinboards at the end of the day. Pinboards are the most indispensable parts of Pinterest, and thus it becomes important to follow them. The pinboards consist of several images and URLs that can be of great value to you to know about your competitor websites and the industry at large.
You Should Know How to Search Better
Searching in pinboard goes beyond typing in something the search box and hitting enter. There are ways by which you can streamline your research or make it more focused. The default search looks for pins around the keywords you are searching. You can customize the setting to “just my pins” which will display the posts you have pinned. Apart from this, you can also choose the “Boards” when you wish to check the pinboards around your query.
You Can Also ‘Send’ Pins
Pinning a post is not all you can do. But you can also send some pins to people outside Pinterest. ‘Outside’ Pinterest refers sending pins to your Facebook friends and deliver them in the inbox of your friends or followers. Sending messages is also an option you must try out.
There are ‘Trends” on Pinterest as Well
If you think the ‘trends’ only belong to Twitter, you are off the mark. On Pinterest, there are many topics that are popular for a particular time window and it might bring in some results if you leverage those time windows and post something that is in sync with those trends. You just might see your stock going up since there would be many who would stumble upon your pin and share it further.
Manage Notifications Better
While some complain that they don’t like it when their email keeps on showing new notifications from Pinterest when they have least interest in what their connections are posting, it is also important to keep an eye what others are posting. And it might just remind you that even you are there on Pinterest and it is time you start leveraging it. That said, you can easily turn off the notifications feature by going into the setting box of Pinterest and setting the notifications off.
Pinterest is emerging as quite a rich cousin to platforms like Facebook, Twitter and LinkedIn. As it gets more and more popular by the day, we might see digital marketers adopting this platform with a greater level of urgency.
Author bio - Mike is a blogger by mood and web designer by profession. He gives ideas to convert Photoshop to WordPress theme and loves to share his thoughts on social media. You can log in to his web to get various other PSD to Joomla theme conversion services.
Category: Social Media
About the Author (Author Profile)
Praveen Rajarao is a Software Tech Lead and in his spare time blogs on his website – http://www.dailymorningcoffee.com and http://www.techivy.com. His topics range from blogging to technology to affiliate programs and making money online and how-to guides.
SubscribeSubscribe to TechIVY and Grab my New EBOOK "How To Stop Worrying & Start BLOGGING" for FREE!!!!
If you enjoyed this article, subscribe to receive more just like it.